So What Strategy Builder

Start with the governing thought – your main recommendation or conclusion. Work backwards: what must be true for this to be valid?

Choose your logic type:

Grouping Logic (answers "WHAT") – independent items at the same level. Use when listing components or options.

Deductive Logic (answers "WHY/HOW") – each point builds on the previous. Use when proving causation.

MECE Test: Supporting points must be Mutually Exclusive (no overlaps) and Collectively Exhaustive (no gaps).

Context / Situation What the audience accepts as true

Trigger The change or problem creating tension

Question Optional but recommended

Governing Thought Your main point – the "So What?"

Supporting Pillars Typically 2–4, must be MECE

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